What Rolls-Royce owners use the exclusive Whispers app for during lockdown
In February, Rolls-Royce released details of Whispers, an application exclusive to owners of its cars. Pitted as an exclusive members club, the app offers curated luxury experiences befitting of Rolls-Royce owners. This can be anything from an expedition to the Antarctic to building your own racetrack.
Whispers was developed for over two years on a group of clients from across the world. It has since been constantly developed taken into account feedback from this group. A Luxury Intelligence Unit is tasked with curating these experiences on the app.
In this lockdown period, Rolls-Royce says that the Whispers app has held its clients in good stead. Family-based activities like virtual magic lessons from California-based Magic Castle, first-edition children's books and a Lord of the Rings-inspired chessboard have been popular. Another draw has been virtual performances by theatre groups, and online courses in design, photography and abstract paintings.
Other experiences that have caught user's attention are live-streamed safaris and thought pieces on mood-enhancing environments. Biophilic design has also caught the interest of users, which incorporates the natural world into an architectural environment. Recent posts published on Whispers also examined moving image art, a subject close to the heart of Rolls-Royce. This included an in-depth interview with Chinese artist and nominator for Muse, the Rolls-Royce Art Programme, Cao Fei, who examined the future of video art.
Finally, the app has been a great source of inspiration for food and home cooking for its users. Whispers offers virtual cookery classes with prominent chefs around the world, exquisite home dining experiences and a collection of the world's best home delivery services,
"The findings show that many clients are looking to the future as Whispers members seek to enhance their surrounds. Bespoke creations, such as tailored home cinemas and lighting installations for outdoor sculptures demonstrate the Rolls-Royce patron's inclination to surround themselves with unique and highly personal items. Something that at Rolls-Royce, we know only too well," concluded Verena Masters. head of the Whispers program at Rolls-Royce.