Royal Enfield and Levis ride along for a capsule collection
Two iconic brands Royal Enfield and Levi's, join hands to bring you a capsule collection that combines style, form and function! The collection is sure to catch the attention of motorcycle riders and denim fans alike.
Royal Enfield and Levi's® both have a rich history and symbolize values of Originality, Independence, Self-expression, and Authenticity. Fans of both brands will love the exclusive collection that includes jeans & jackets made from CORDURA® denim with high abrasion resistance that is built to last. They are purposefully designed with features like armour slots for shoulder, elbow and knee, a 3D pocket with a hidden zipper, high visibility reflective tape and more.
In addition, there is a wide range of graphic t-shirts available in the collection, with designs created by a multi-disciplinary artist, Toria Jaymes, who works under the guise of "Stay Outside". Toria has a strong, authentic design language, and is a rider herself. She has previously collaborated with Royal Enfield and is often seen in Levi's® as she is a big fan of the brand herself.
"Our brand promise is to unleash authentic self-expression and this collection truly stands by that sentiment. Our collaboration game has always been strong, and we are excited to launch this one. Levi's® and Royal Enfield have a lot in common in terms of the approach to product and quality. The product aesthetics and the functionalities set this collection apart and I am sure the motorcycling community and even the rider at heart will love this collection. Being a rider myself, this collaboration is personally very special." Sanjeev Mohanty, MD - South Asia & MENA, Levi Strauss & Co.
Commenting on the collaboration with Levi's®, Puneet Sood, Head - Apparel Business at Royal Enfield said, "Royal Enfield has a longstanding commitment of providing a 'pure motorcycling' experience to everyone in love with the motorcycling way of life; and this goes beyond the legendary motorcycles. We're delighted to be collaborating with a fellow iconic brand, Levi's®. With a rich legacy and the cultural impact that both the brands have, the collaboration is a perfect fit. Incorporating the strong identities and values of both the brands, Royal Enfield with its understanding of the motorcycling ethos and Levi's® with its expertise in denim and apparel; this collection is a perfect blend of comfort, style and safety. Also, it is a celebration of all the countless memories, endless journeys and adventurous times that the two brands have been a part of for the riders both on and off the saddle."
DISCLAIMER: This information is published as per the press release sent to us. It has not been verified or ratified by OVERDRIVE.
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