India Yamaha Motors partners with 2019 Monster Energy Yamaha
Yamaha motorcycles India announced its official patronage in the Qatar 2019 Monster Energy Yamaha Moto GP TEST as a part of the ongoing brand campaign The Call Of The Blue. The campaign was introduced for the Indian market in the year 2018.
The 'Call Of The Blue' manifestation could be traced in the current Moto GP motorcycle, Monster Energy Yamaha Moto GP YZR-M1 ridden by Valentino Rossi and Maverick Vinales. The bike featured a special India Yamaha Motor (IYM) logo on both sides of the front screen panel during the Qatar 2019 test.
The campaign is an initiative to exhibit the brand's commitment towards racing and the sporty lineage and how their road-going motorcycles borrow similar technology and styling as their dedicated racing motorcycles.
Commenting on the occasion, Motofumi Shitara, Chairman, Yamaha Motor India group of companies said, "Yamaha will always have a hand in creating unique excitements in the two-wheeler market. The patronage in Qatar Moto GP test that has featured THE CALL OF THE BLUE logo in the YZR-M1, is profound for Indian customers and stakeholders, and Yamaha will continue to build up avenues of representing India in the Moto GP in future. We must express thanks to the passion of Yamaha customers in India towards the brand that has driven the company's initiatives to this day."
Staying true to its lineage, Yamaha will be focussing on performance commuters and will be launching the Yamaha MT-15 on March 15, 2019. Yamaha has already unveiled the 2019 YZF-R3 in the international markets, expect the bike to be brought to the Indian shore by the final quarter of 2019.