Coronavirus impact: TVS Srichakra Limited launches e-ordering facility

Team OD Updated: May 08, 2020, 03:41 PM IST

TVS Srichakra Limited has announced the new 'TVS Eurogrip Bandhan' App for e-ordering of its products. The service has been launched after considering the importance of social distancing in the post-lockdown world. The app is available for download on Android and iOS platforms.

All retail partners can use the app to access all products that come under TVS Eurogrip and the company is also offering lucrative deals to promote the use of the app.

P Madhavan, EVP of sales and marketing at TVS Srichakra Limited, said, "Digitalisation has been at the core of our sales strategy. We launched the TVS Eurogrip Bandhan app last year to enable loyalty programmes and majority of our retail partners are already well-versed with it. The "Click-to-Order" feature that we are now launching is an industry first and will enable our retail partners to place orders at their convenience and not necessarily wait for a salesman visit. We have built-in, new and exciting features to make the process more user-friendly for our trade partners. This 'contactless' ordering process will be particularly handy in the coming few months when travel of salesmen across territories may be an issue owing to COVID-19 restrictions."

Vivek Poddar of Bansal Cycle Stores, a retailer from Nagpur said, "A good initiative at the right time, no other company has initiated such an option. The process of placing orders is now very easy and quick."

Pankaj Rathi of Tripti Traders, Nagpur, said, "It is the need of the hour and very relevant to the current situation. A very good initiative and well put-together process from TVS Eurogrip."


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