Brace yourself! Mercedes-Benz India announces new surprise car releases for 2024
Mercedes-Benz India has announced its plans to bring 12 new offerings, including three electric vehicles (EVs), to the market in 2024. The German carmaker achieved record-braking sales in the last year at 17,408 units and witnessed highest-ever production in its history. In fact, this year marks 30 years in the country and with this, it has laid out plans not only to launch new products but also to widen its footprint and invest in manufacturing operations, new start-ups, and digitisation of the production process.
The luxury automaker has promised at least a dozen cars for the Indian market in 2024. According to Mercedes-Benz, these new offerings will comprise 50 per cent of new launches in the TEV (top-end vehicle) segment. Whereas, there will be three new all-electric cars coming to the country this year. We expect the brand to introduce updated GLA, refreshed Maybach GLS 600, CLE, new E-Class, GLB facelift, EQB facelifts, EQE saloon, EQS SUV, along with a handful of high-performance AMG versions should be in the pipeline.
Apart from that, Mercedes-Benz will invest Rs 200 crore in 2024 to manufacturing operations, new start-ups, and digitisation of the production process. Further, the brand aims to open over 20 workshops and expand its footprint to new cities - Amritsar, Jammu, Agra, Kanpur, Udaipur, Ranchi, Patna, Valsad, Kottayam, and Kannur.
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