BMW Group launches the Retail.Next experience for customers in India

Kenneth John Published: December 15, 2023, 02:20 PM IST

The BMW Group has launched the revolutionary Retail.Next idea for its Indian dealerships. Retail.Next is a comprehensive and progressive strategy centred on customer-centricity, adaptability, sustainability, and best-in-class premium experience.

The holistic approach is based not just on new design, but also on new procedures, digital tools, and roles. The foundation is built on a seamless phygital (physical and digital) relationship that prioritizes consumers and goods. BMW's legendary position is reflected in a refreshed design and floorplan arrangement that produces an easy, pleasant, and welcome premium feel at dealerships. The general appearance of Sales and Service is premium, with one entrance and one level beneath one roof.

The first Retail.Next dealership is now open in Agra. The Speed Motorwagen dealership is located at 607, Mauja Artoni, NH2, Agra, Uttar Pradesh, India.

Vikram Pawah, President, BMW Group India said, "At BMW we are always elevating the luxury experience for our customers. Each time they step into a BMW dealership, they step into a unique world with which they have an instant connection. It is modern, progressive and luxurious in the true sense. With Retail.Next Dealership concepts we have reimagined our customer-centric approach blending phygital innovation with modern aesthetics and engaging environment. We are delighted to bring the first Retail.Next dealership in the country to Agra with our trusted partner - Speed Motorwagen and will continue to introduce more Retail.Next dealerships across the country."

Divij Narain, Dealer Principal, Speed Motorwagen, is in charge of the dealership. Speed Motorwagen also represents BMW Group India in Uttar Pradesh (Lucknow and Kanpur) with sales and servicing facilities.

The Retail.Next dealership facility maintains exceptionally high-quality standards in all Service, Spare Parts, and Business Systems procedures to guarantee that clients have best-in-class before and post-sales ownership experiences.

Divij Narain, Dealer Principal, Speed Motorwagen said, "Speed Motorwagen's partnership with BMW Group India has flourished over the years and we are very proud of the growth we have achieved. With thriving business operations in Uttar Pradesh, launching the first Retail.Next dealership in Agra heralds a new chapter of success in our story. We thank BMW Group India for this opportunity and are excited to offer unrivalled services and luxurious experiences to BMW customers in the region."

The dealership contains three car show areas, a lifestyle and accessories area, and a workshop with three service bays. Through BMW financing Services India, the dealership also provides appealing financing alternatives. Customers can get competitive financing and insurance alternatives for the things they choose.

Also Read:

BMW India to increase prices of its vehicles from January 2024

In pictures: 2023 BMW X5

Price (Ex-Delhi)
Starts Rs 74.9 Lakhs
Max Power(ps)
Max Torque(Nm)
11.24 Kmpl

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