BMW group introduces new logo in India
BMW Group has revealed its brand new logo and also announced its first communication campaign called 'Just Can't Wait'. The brand says that the new logo goes in line with the digital age and it reflects the brand's image in a better way. The 'Just Can't Wait' campaign aims at the brand's customer-centricity and positive approach. The new logo reflects clarity, transparency and openness. The BMW, BMW i and BMW M communication logos have been reworked as well.
Arlindo Teixeira, acting President at BMW Group India said, "BMW has always cherished its relationship with its esteemed customers and has introduced innovative products and value-added services. The new brand design and logo stands for openness and clarity. It symbolizes the brand's significance and relevance for mobility and driving pleasure in the future."
He also said, "BMW Group India is geared-up to the challenges and opportunities of digitalisation. We have seamlessly transformed ourselves to better serve our existing and new customers' needs. With innovative services such as BMW Contactless Experience, BMW Easy Start Plan, BMW Advanced Hygiene Packages and Aftersales service packages we stand true to our promise of offering 'Sheer Driving Pleasure' to our customers at all times. Our latest campaign #JustCantWait uses the new logo and reflects our undeterred commitment to bring Joy to our customers."
The brand recently appointed Vikram Pawah as the president of BMW Group India along with his present role as Chief Executive Officer of BMW Group Australia and New Zealand. And they also rolled out three service packages for BMW and Mini cars. The three packages include Oil inclusive, Service Inclusive Basic and Service Inclusive Plus and a Repair Inclusive package valid across the country.