TVS Motorcycles steps in Central America in partnership with Cadisa Group
TVS India has announced its partnership with Cadisa Group (Guatemalan motorcycle industry) to step in two countries of Central America - Guatemala and El Salvador. As a part of the tie-up, the Cadisa Group will facilitate the opening of 15 outlets for TVS in a phased manner along with 17 multi-brand outlets over 150 retail stores across Guatemala. For aftersales spares and service support, TVS will open 25 outlets. Also, the products sold in Guatemala and El Salvador will have retail finance schemes to boost sales.
TVS will also showcase their portfolio planed for the country at the EXPO MOTO 2019, that will be held in Guatemala City, from November 1-3. The motorcycles at the TVS stands will be the Apache RTR 200 4V, Apache RTR 180, Apache RTR 160 2V and Stryker 125 along with the Wego scooter and King Deluxe three-wheeler.
Commenting on this association, R Dilip, Executive Vice President - International Business, TVS Motor Company said, "We are delighted to partner with a well-known company such as Cadisa Group, to expand our presence in Guatemala and El Salvador. Cadisa has rich experience and immense knowledge and understanding of the needs of customers in this region. At TVS Motor Company, we place importance on making products which boast of superior quality and cutting-edge technology. The unique network of distribution that Cadisa has developed makes them the best strategically for TVS Motor Company. With this partnership, we will be able to offer customised products with complete service and spare parts for our customers throughout Central America and consolidate our presence in the region."
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