Ford EcoSport prices hiked in India

• Team OD   •
• Sep 06, 2013 16:27 IST

Ford India has a winner in its hands- the EcoSport. And the problem is that they know it. The company announced very competitive pricing for the EcoSport when they launched it in June. This very pricing got them around 40,000 bookings. Ford was very clear about the prices being introductory at the time of the launch and now they have increased prices of the car by around Rs 30,000 to 50,000 depending on the variants.

Due to overwhelming bookings that they have received, Ford dealers have currently closed bookings of the SUV. The dealers also have told customers (who have already booked the Ford EcoSport) that the price at the time of delivery will be applicable. This in short means that if your EcoSport hasn't been delivered yet and you have booked the top-end variant, expect to fork out around a lakh more. Moreover, dealers are also advising customers not to go in for a colour change as this will again push the delivery dates of their EcoSport.

Ford officials announcing the price of the EcoSport in India at the time of launch. However Rs 5.59 lakh is now Rs 5.86 lakh, ex-Delhi

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This rise in prices is a competitor's delight. The Duster which was for long the best selling SUV in the Indian market is now back in contention. Renault dealers are luring customers to the Duster with a ready delivery bargain. Renault has also started vigorous ad campaigns for the Duster, both on telly and with mobile vans. Recently they also introduced a new Rxz Plus variant which does away with the rear passenger aircon vent for improved knee room. Potential EcoSport customers are also shifting focus to the Duster-based Terrano, which Nissan has recently opened bookings for only Rs 50,000.

The new prices though, still make the EcoSport an affordable competitor to the others in its segment.  Compared to the competition, the EcoSport also has a lengthy feature list and an automatic variant option. On the sidelines, the Figo prices also have been increased by 1-5%.

Read our Ford EcoSport diesel vs Renault Duster diesel comparo here.

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