Citroen unveil new logo and brand identity
On Tuesday, Citroen announced the launch of a modern, new corporate brand design and logo. The business said that the most recent announcement was made as it moved closer to electric transportation.
The new Citroen logo, according to the business, "reinterprets the old design," which was originally used by André Citroen, the company's founder. The founder's initial metalworking business, which made chevron-shaped "herringbone" gear systems, served as the model for the original logo. The allusion to "deux chevrons" has continued to be associated with the brand identity ever since, according to the firm.
By the end of September, the redesigned logo will debut for the first time on a future Citroen concept family car, the business has stated. Then, starting in the middle of next year, it will be gradually included into the company's production and concept cars.
Complementing the new logo is a fresh corporate brand identity programme and the appearance of a new brand signature, which promises "Nothing Moves Us Like Citroën".
Citroën CEO Vincent Cobée says: "As we embark on probably the most exciting chapter in our illustrious 103-year history, the time is right for Citroën to adopt a modern and contemporary new look. Our new identity is an elegant symbol of progress as we move our customers physically in daring, forward-looking vehicles that challenge traditional industry rules, and emotionally by ensuring their entire experience – particularly going electric – is more affordable, comfortable and enjoyable whatever their wants and needs. Our legacy of inspiring consumers with daring and revolutionary vehicles is energising us to adopt a different, more inclusive approach to future family mobility, and we firmly believe that customers past, present and future will agree that nothing moves us like Citroën."
Citroen India is also preparing to unveil a new car in India later this month. On September 29, the French carmaker will reveal the arrival of an EV vehicle in India.
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