Audi to invest Rs 1.88 lakh crore, launch 11 new cars by 2018
Audi is planning to invest a total of around €22 billion (Rs 1.88 lakh crore) in new models, innovative technologies and its worldwide production infrastructure in the next five years.
The company's German sites will benefit from the largest technical development and investment programme in the company's history – more than half of the planned investment will go to the Ingolstadt and Neckarsulm sites. Moreover, Audi also plans to create more jobs globally in 2014.
Rupert Stadler, chairman of the AUDI AG board of management, views the investment programme as an important component of the company's growth strategy. "We had set the goal of 1.5 million deliveries per year by 2015, but we already achieved that quite comfortably in 2013. We are now decisively steering towards our next milestone of two million deliveries. This is why we are keeping our foot on the gas regarding investments and why we are hiring new employees in 2014."
Audi wants to expand its product range from the current 49 models to 60 different models by 2020 and develop the next generation of fuel-efficient engines.
In addition to the Audi A3 Sportback e-tron and A3 Sportback g-tron, the premium car maker also plans to launch the third generation of its design icon, the Audi TT Coupé, in 2014.
Just a few weeks ago, Audi also announced that it will be producing the new Audi Q1 in Ingolstadt starting in 2016.