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In Conversation with Dheeraj Sinha, Leo Burnett on 'StreetEye' Device

Team Overdrive Published: May 07, 2021, 10:30 AM IST

Road fatalities are a big concern every year, with 2-wheeler accidents being one of the largest contributors to this epidemic. Championing the cause of creating a safer riding experience for our 2-wheeler riders, globally acclaimed advertising agency Leo Burnett in association with ACKO insurance have developed an innovative device called StreetEye. The device alerts 2-wheel riders of potholes on the road, in any weather conditions, including monsoons. In this chat Dheeraj Sinha, CEO & Chief Strategy Officer Leo Burnett tells Bert more about this device and its market plan.

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