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In Conversation with Dheeraj Sinha, Leo Burnett on 'StreetEye' Device
Road fatalities are a big concern every year, with 2-wheeler accidents being one of the largest contributors to this epidemic. Championing the cause of creating a safer riding experience for our 2-wheeler riders, globally acclaimed advertising agency Leo Burnett in association with ACKO insurance have developed an innovative device called StreetEye. The device alerts 2-wheel riders of potholes on the road, in any weather conditions, including monsoons. In this chat Dheeraj Sinha, CEO & Chief Strategy Officer Leo Burnett tells Bert more about this device and its market plan.
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