Nissan introduces virtual advisors for customers of the Magnite SUV

Kenneth John Updated: September 27, 2021, 11:10 AM IST

Nissan India has introduced a new campaign aimed solely at consumers of the prospective Magnite SUV. Nissan will now provide a virtual sales assistant to assist consumers in selecting the appropriate model and to improve the digital vehicle purchase experience.

The virtual sales adviser will assist consumers with specific product-related questions regarding the Magnite SUV, including recommending models depending on the customer's preferences, as well as financing and trade-in possibilities.

The Magnite SUV has received more than 3 lakh inquiries and 60,000 bookings since its introduction, according to Nissan. It has made a significant contribution to Nissan's recent sales increases. At least one in every four Magnite SUV reservations is made using Nissan's digital car-buying platform, according to the company.

The Nissan Magnite comes with 2 engine options. A 1.0-litre, three-cylinder, naturally-aspirated petrol making 72PS and 96 Nm. This motor pairs with a five-speed manual. The headlining motor though is a 1.0-litre three-cylinder turbo-petrol that makes 100PS and 160 Nm of torque. The ARAI certified fuel efficiency figure for the Magnite is 18.75 kmpl for the N/A petrol, 20 kmpl for the turbo-manual and 17.7 kmpl for the turbo-CVT.

Rakesh Srivastava, Managing Director at Nissan Motor India, said, "Pandemic challenged the traditional way of customer engagement. Nissan innovated with Virtual Showroom and Virtual Test Drive during the launch of game-changer Nissan Magnite. Virtual Sales Advisor is the way forward towards transparent, flexible and convenient buying experience with an expert online advisor for enriching the journey of owning a vehicle."

The Magnite range starts at Rs 5.59 lakh and a range-topping Magnite starts from Rs 9.90 lakh. Nissan has lately begun selling Magnite SUVs from India to other countries. Magnite nations such as Nepal, Indonesia, and South Africa have sent over a thousand units.

Also Read:

Nissan debuts two limited edition GT-R restricted only for selected buyers

New Nissan Z: Modern era sports car with decades of unmatched legacy

Nissan Magnite: Best-in-class, throughout

Price (Ex-Delhi)
Starts Rs 5.59 Lakhs
Max Power(ps)
Max Torque(Nm)
17.7 Kmpl

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