Lamborghini Urus hits the 20,000 unit production mark in 4 years
Lamborghini announced on Tuesday that the Lamborghini Urus has reached a huge manufacturing milestone of 20,000 units in just four years since it first rolled off the assembly line. Since its introduction in 2018, the Lamborghini Urus has more than quadrupled the company's overall sales.
The 20,000th Urus, in Viola Mithras with black callipers and a panoramic roof, rolls off the assembly line today, bound for an Azerbaijani client.
The Urus' increasing sales have resulted in the expansion of the company's Sant'Agata Bolognese facility from 80,000 to 160,000 square meters, as well as the adoption of innovative manufacturing procedures to keep up with demand.
This super SUV is driven by a twin-turbocharged 4.0-litre V8 that develops 650PS and 850 Nm of torque and is built on the Volkswagen Group MLB Evo platform. The all-wheel-drive Urus is expected to accelerate from 0 to 100 kmph in 3.6 seconds and then to 200 kmph in 12.8 seconds, with a top speed of 305 kmph.
The Lamborghini Urus is credited for bringing a large number of new clients to the Sant'Agata Bolognese-based brand. Following its introduction in December 2017, it went on a global tour in 2018 to promote it to customers.
After just four months, 114 cities had been covered, with new Lamborghini customers accounting for more than 70 percent of the first purchases. Demand for the model has been so strong that the firm has added 500 people over the last four years.
Stephan Winkelman, Automobili Lamborghini Chairman and CEO said, "From the first moment we presented the Urus concept at Beijing motor show in 2012, to its market debut in 2018 and each year since, the Urus has proved its instant and continued appeal as a true Lamborghini, born from our super sports heritage and the world's first Super SUV, the LM 002. The Urus is a perfect complement to our super sports model ranges, providing a luxurious and high-performance daily drive for those who identify with our authentic Italian brand."
The Lamborghini Urus is priced at Rs 3.10 crore (ex-showroom) in India,
Starts Rs 3 Crore
Starts Rs 3.21 Crore
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