Hyundai Boulder concept revealed

Hyundai has taken the wraps off a new concept called the Boulder at the New York International Auto Show 2026, giving a glimpse of its future plans for rugged, off-road-focused vehicles in the US.

The Boulder concept introduces Hyundai's upcoming body-on-frame platform, something the brand hasn't used before. This tough architecture is expected to form the base of a new pickup truck planned for the American market by 2030.

The Boulder stands out with a strong, squared-off shape inspired by traditional off-road SUVs. Its design follows Hyundai's "Art of Steel" theme, giving it a muscular and industrial look. Up front, it gets a sculpted bonnet and a unique lighting setup - pill-shaped elements that spell out "H" in Morse code using daytime running lights. Vertical LED headlamps and a rugged bumper with tow hooks add to its off-road-ready appearance.

From the side, the SUV shows off flared wheel arches, sharp window lines, sturdy side steps, and unusual rear-hinged (suicide) doors. It rides on 18-inch wheels wrapped in all-terrain tyres and sits high off the ground. A roof rack with integrated lighting further enhances its adventurous character.

At the back, the Boulder concept includes a clever double-hinged tailgate that opens from both sides. There's also a full-size spare wheel mounted on it. Another interesting touch is the rear window, which can slide down electrically to make room for carrying longer items.

Inside, the SUV continues its rugged theme with a beige-and-black cabin. The flat-bottom steering wheel includes rotary controls for switching between off-road modes. A wide head-up display stretches across the windshield, while the centre console houses four screens that show navigation, media, and off-road data.

The concept also features a smart off-road assistance system that acts like a virtual guide, helping drivers tackle tricky terrain. Durable materials are used throughout the cabin, especially on high-use areas like grab handles. Fold-out tray tables add a practical touch for outdoor use.

While the Boulder itself is not expected to go into production, its underlying platform will be important for Hyundai's future. The company has confirmed that vehicles based on this structure will be developed specifically for the US, where demand for rugged SUVs and pickup trucks remains strong.