Ferrari to launch 15 new models by 2026, first pure EV by 2025
Ferrari has laid down its model plan and its electrification strategy for the next decade. This new phase for the supercar maker begins with the launch of the Ferrari Purosangue SUV that is set to debut in September this year. The company also confirmed that the successor to the LaFerrari is under development and will likely come in the next year or two.
The Pursosangue will continue to be a pure V12, unlike Ferrari's rivals who have begun their shift towards electrification, but this will be followed by an increasing number of hybrid and then fully electric models. The first full EV will come by 2025, one of 15 models Ferrari plans on launching between 2023 and 2023. By 2025, hybrids will account for 55 per cent of Ferrari's sales while BEVs will account for 5 per cent.
By 2030, pure EVs will account for 40 per cent of Ferraris sold and hybrids will account for another 40 per cent. Interestingly, unlike many other European carmakers, Ferrari hasn't committed to a full EV line-up just yet.
Also breaking from the norm, Ferrari will spend 75 per cent of its research and development budgets on developing EV components. A new facility in Maranello will be set up to manufacture batteries, electric motors and other hardware. Unlike other carmakers who have put in significant resources in developing software for their EVs, Ferrari will largely outsource this to suppliers. The EV will also draw significant know-how from Ferrari's F1 experience.
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