Castrol Power1, in partnership with Viacom18, introduces India's Ultimate Motostar on MTV

British oil major Castrol Power1 has partnered up with Viacom18 - Indian entertainment and media giant, and Rajni Academy - a motorcycle racing academy, for Competitive Racing (RACR) to introduce 'Castrol Power1 presents India's Ultimate Motostar on MTV'. Interestingly, the winners will receive training by LCR Honda Castrol MotoGP's team in Europe.

This collaborative initiative, backed by Castrol India Limited, aims to shine a spotlight on India's budding racing talents, igniting the nation's fervour for moto-racing. Prospective moto racing enthusiasts will be selected through auditions conducted on the racetrack. These participants will undergo professional training provided by RACR, an academy that clinched top positions at the 2023 Indian National Motorcycle Racing Championship (INMRC). The ultimate winners will earn the remarkable opportunity to receive training at the esteemed LCR Honda Castrol MotoGP™ Team's racing facility in Europe.

Aspiring racers can find details about the entry process through MTV India's microsite. Upon successful registration, participants will go through multiple selection phases, beginning with regional auditions held in Mumbai, Delhi, Kolkata, and Chennai. Those who successfully navigate this challenging process will receive extensive training from RACR at the Coimbatore Training Academy, culminating in an electrifying last race to determine the Ultimate Motostar winners. The winner will embark on a memorable moto-racing training experience at the LCR Honda Castrol MotoGP™ Team facility in Europe. The entire journey will be documented and broadcasted as a limited series on Jio Cinema and MTV.

Commenting on the occasion, Mahesh Shetty, Head - Network Sales, Viacom18, said, "This partnership underscores our dedication towards crafting solutions that intricately weave brand USPs into engaging narratives. Viacom18 is always known for interesting reality formats and with 'Castrol Power1 presents India's Ultimate Motostar on MTV' we harness the passion for premier motorcycling racing and elevate it through captivating storytelling. This format specifically created for Castrol, is a prime example of how we seamlessly integrate brand uniqueness into our content, ensuring that it stands out and leaves a lasting impact."

"Castrol Power1 presents India's Ultimate Motostar on MTV, is a platform uniting motorcycle enthusiasts, enabling them to showcase their skills and train with the best in India and LCR Honda Castrol MotoGP™ Team in Europe. This initiative underscores Castrol POWER1's unwavering support for India's racing community, invigorating and nurturing their passion for premier motorcycling," said Sandeep Sangwan, Managing Director, Castrol India Limited.

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