TVS Motor Company has sold more than 4 million units of Apache globally
Indian two-wheeler major TVS Motor Company has made recorded a milestone performance with its popular Apache model range. The company has sold more than 4 million units around the world, since its launch that took place in 2005. To commemorate this feat, the company has created the longest chequered flag spanning a length of 957 feet. This flag consists of over 2,000 images of Apache customers, which has helped the company set the record in the Asia Book of Records and India Book of Records for creating the longest chequered flag at its TVS Mysore Factory.
"It is a momentous day for us at TVS Motor Company, as we achieve the 4 million global sales milestone for our premium motorcycle brand, TVS Apache. Over the years, young and aspirational riders have shown keen interest in performance-oriented, premium motorcycles. As a result, the TVS Apache brand has garnered immense popularity amongst motorcycle enthusiasts globally. The platform of Apache motorcycles showcases the company's technological prowess, using years of experience and racing pedigree. With a range of motorcycles from 160cc to 310cc, our focus on premiumisation has resulted in us offering many segment-first features and best-in-class technologies to our customers including the RT-Fi engine tech, GTT (Glide Through Technology), Ride Modes, SmartXonnect, and Slipper Clutch." commented, K.N. Radhakrishnan, Director & Chief Executive Officer, TVS Motor Company.
The TVS Apache model range consists of TVS Apache RTR 160, TVS Apache RTR 160 4V, TVS Apache RTR 180 and TVS Apache RTR 200 4V along with the flagship TVS Apache RR 310.