Mercedes buyers are spoilt for choice, thanks to the CLA sedan
Mercedes has just announced prices for the new CLA sedan. While it was earlier thought to fall well within the sub-30 lakh bracket, the new Mercedes with its starting trim priced at Rs 31.5 lakh, falls just above the and costs three lakh more than the A-Class. The top-end model, in the meanwhile, comes in at Rs 35.90 lakh. At this price point, the CLA-Class is agonisingly close to the at Rs, which again is a more spacious and luxurious vehicle.
Mercedes-Benz India seem to have modelled their strategy on the lines of Maruti Suzuki. India's top-selling carmaker has an automobile available at every price point, with top-end and base trims of adjacently positioned models falling within the same price segments. So someone headed to the showroom to pick up the top-end CLA can perhaps go for the bigger C by shelling in a few more lakhs.
Now at the other end of the spectrum is the new GLA CDI Sport at just a lakh more than top-end CLA variant. Add to that the fact that India has a soft spot for SUVs, especially from a hallowed brand like Mercedes. And then the persuasive Mercedes sales pitch will have prospective CLA customers upgrading to the in no time. Looks like a roller coaster ride for both Mercedes-Benz as well as its customers then.
| Mercedes-Benz models | A 180 Sports |
| Price, ex-Delhi (Rs) | 26.53 lakh |
| Mercedes-Benz models | A 180 CDI Style |
| Price, ex-Delhi (Rs) | 26.19 lakh |
| Mercedes-Benz models | B 180 Sports |
| Price, ex-Delhi (Rs) | 28.84 lakh |
| Mercedes-Benz models | B 180 CDI |
| Price, ex-Delhi (Rs) | 27.72 lakh |
| Mercedes-Benz models | C 200 |
| Price, ex-Delhi (Rs) | 40.90 lakh |
| Mercedes-Benz models | GLA 200 CDI Style |
| Price, ex-Delhi (Rs) | 32.75 lakh |
| Mercedes-Benz models | CLA 200 CDI Sport |
| Price, ex-Delhi (Rs) | Rs 35.9 lakh |