Hyundai India flags off the fourth edition of Great India Drive
Hyundai India has flagged off its fourth edition of Great India Drive from the national capital. Hyundai, the country's largest exporter, has been conducting these drives every year with a different highlight. For this year, the drive revolves around the company's global vision of progress for humanity that will focus on the importance of social values in the new world and new normal.
The Great India Drive was conceptualised to capture unique stories across India, connecting people back to their roots and harmonizing in the symphony of nature, reaching these destinations in modern and advanced Hyundai cars. In its 4th iteration, the 'Great India Drive' will cover locations such as the Atal Tunnel, Dalhousie, Goa, Jaisalmer, Narkhanda, Bhimtika Caves, Indore, Puducherry, Ooty, Kerala and many more exciting locations. This will be done in the company's latest, the new-gen Hyundai i20.
Commenting on the drive, Mr. S. S. Kim, Managing Director & CEO, Hyundai Motor India Ltd (HMIL), said, "Our Global Vision holds a strong significance in today's context and as we adapt to this new normal, 'Great India Drive' 4.0 will encapsulate Humanity's progress in the face of adversities. As new possibilities emerge, Hyundai is also advancing its product offerings for India and here leading the way is the all-new i20 a perfect example of modern & advanced technologies for Indian Millennial customers. In this new normal 'Great India Drive' 4.0 will mark the progressive journey into the next decade as we emerge stronger out of 2020 and move into 2021."