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Mercedes-Benz India's 'Retail Of The Future' Sales Model

Team Overdrive Published: June 06, 2021, 09:37 AM IST

Mercedes-Benz India has announced it will completely revamp its sales model in the country. Through a new initiative termed 'Retail of the Future', the car-maker has stated it will now sell its cars directly to customers. The dealers will continue to remain an integral part but will not be involved in transactions with the customer or buy stock from Mercedes-Benz. We chat with Santosh Iyer, VP Sales & Marketing of Mercedes-Benz India to know more.

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