Volkswagen's Pune plant rolls out 50,000th export unit
Volkswagen India's Pune plant has achieved a landmark today in the form of its 50,000th car produced for export. The landmark car is a left-hand drive Vento which will be exported to the Mexican market.
This is a big achievement for Volkswagen India which started production of its export cars, at its Chakan plant in 2011. The Vento was completely designed for the Indian market but due to its good quality, safety and an appealing design has fared very well in the North American market which Volkswagen entered in October of 2013. Now, Mexico has become a big market for the Indian made cars and this year almost every third car manufactured in Pune will be exported over there. Volkswagen's other model the Polo is also manufactured at Chakan and is exported to various countries.
Apart from cars, parts are also manufactured locally for the Vento and Polo models which are then shipped to Malaysia for local production.
South Africa was the first country for export of Indian made products and the rise in demand for these products signify the high quality systems used by Volkswagen at its Pune facility. Mahesh Kodumudi, president & MD, Volkswagen India said, "The rising demand from Mexico mirrors the positive customer feedback of the Vento. Not only does this success help us in tackling the volatilities in the domestic market, but it also strengthens our export leg of the business in a sustainable way. With the success of our highest quality cars in this key market, we can further increase our scope of export to more countries in the near future."
Volkswagen India continues its export success story - 50,000th export car rolled out from Pune Plant in Chakan
| · The jubilee export car a left-hand drive Vento, will be shipped to Mexico to meet the growing demand of the Indian Vento in North America. · Mr. Mahesh Kodumudi, Chief Representative Volkswagen Group India and President & Managing Director, Volkswagen India Private Limited said "The steadily increasing number of export cars from the Volkswagen Pune Plant underlines the worldwide demand of high quality cars that we make in India." Pune, April 9, 2014: Since the inception of its export business, Volkswagen India has been able to ramp up the export volumes and in just two and half years, 50,000 cars have been shipped to various countries. Starting with South Africa as the first, single export market, Volkswagen India now exports to 32 countries across three continents. Volkswagen India started the export of cars from its Pune Plant in 2011. The big breakthrough for its export business came with the successful entry into the Mexican market with the Indian Vento in October 2013. Originally developed for Indian market, the Vento became an instant success in the sedan segment in the North American country as it replaced the Jetta Classico. This year, almost every third car manufactured at the Volkswagen Pune Plant will be shipped to Mexico. Mr. Mahesh Kodumudi said, "The rising demand from Mexico mirrors the positive customer feedback of the Vento. Not only does this success help us in tackling the volatilities in the domestic market, but it also strengthens our export leg of the business in a sustainable way. With the success of our highest quality cars in this key market, we can further increase our scope of export to more countries in the near future." Volkswagen entered India with a long term strategy and a strong focus on the domestic market. The Volkswagen Vento was the first Volkswagen model that was completely custom designed for the Indian consumer. However, with its timeless design, robust build quality, highest safety and comfort and adequate space, the Vento became a testimony for German engineering made in India worldwide. Besides the Vento, even the Volkswagen Polo, made in Chakan is being exported to various destinations. Additional to the completely built units, the parts and components of Volkswagen Vento and the Volkswagen Polo cars manufactured at the Pune Plant are also being shipped to Malaysia since April 2013. These parts and components are assembled in Malaysia for their local market. About Volkswagen Group India: With its headquarters in Pune, Maharashtra, the Volkswagen Group is represented by five brands in India: Audi, Lamborghini, Porsche, KODA, and Volkswagen. The Volkswagen Group has been present in India for the last 13 years and began its India journey with the entry of the KODA brand in 2001. The Audi brand and Volkswagen brand entered India in 2007, while Porsche brand and Lamborghini brand followed in 2012. Each brand has its own character and operates as an independent entity in the market. Volkswagen Group India has over 25 models in India and 262 dealerships and is operating through two plants Pune and Aurangabad. The Pune plant has a manufacturing capacity of 130,000 cars per year (in current two-shift system) and is currently manufacturing Volkswagen Polo and Vento and KODA Rapid. The Aurangabad plant caters to various premium and luxury models of Audi, KODA and Volkswagen sold in India and has an annual capacity of approximately 89,000. Volkswagen Group India is a part of Volkswagen AG, which is globally represented by 12 brands - Audi, Bentley, Bugatti, Ducati, Lamborghini, Porsche, Scania, SEAT, KODA, Volkswagen Commercial Vehicles (Volkswagen Nutzfahrzeuge), MAN and Volkswagen Passenger Cars. | |
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