Volkswagen India to focus on used car business with Das WeltAuto 3.0
German car manufacturer Volkswagen has announced its new plans of focussing on the used car business in the country. Under the Das WeltAuto 3.0 (DWA) programme, Volkswagen intends to offer a more professional and transparent transaction for those looking at a buying or selling a pre-owned car. And this initiative will not just be for Volkswagen cars but will also cater to vehicles from other brands as well. The DWA will offer competitive prices, thoroughly checked and certified along with offering accessories, service and warranty packages (up to 12 months) on all used cars. This will be done at 105 Das WeltAuto (DWA) outlets across India that are certified multi-brand pre-owned car facilities of Volkswagen.
Volkswagen will be bringing its used car platform to the digital space by enabling the prospective customer to buy or sell his/her car on the dedicated website set by the company. Additionally, the DWA mobile application will also help customers self-evaluate their current vehicle, wherein the valuation is provided basis the algorithms given by the Indian Blue Book.
"The current COVID-19 situation has created a demand for accessible and safe individual mobility options. We see customers inclined towards the used car segment, which enables them with an affordable vehicle of their choice," commented Steffen Knapp, director, Volkswagen Passenger Cars India. He also added, "Through the Das WeltAuto facilities and the business peripherals attached to it, Volkswagen aims to shift the used car business segment from an unorganised to organised segment. We intend to offer a digitally enabled, professionally managed, value for money proposition to customers looking for individual mobility options. We are confident DWA will gain the momentum and be relevant in the post COVID era."
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