Two-wheeler Sales: Yamaha India sold 55,151 units in January 2021, recording growth of 54 per cent
Japanese motorcycle major Yamaha has announced its sales performance for January 2021, wherein the company ha sold 55,151 units. These numbers have helped Yamaha record a growth of 54 per cent as compared to 35,913 units in January 2020. Yamaha mentions, the company has been reporting growth in its sales volumes consecutively in the 2nd half of the last year, after restrictions of lockdown were lifted from July 2020.
The company is gearing up with its retail and product strategies in order to match up to the positive records of the preceding months by a record sale. The company expects overall demand to grow in 2021 owing to varied demand for personal mobility. The recently introduced Connect X application with Bluetooth, motorcycle customizations and online shopping experiences like virtual Yamaha store as well as the availability of official accessories and apparels on Amazon.on have seen a positive demand from the customers.
In order to reach out to more customers, the company is also running a campaign called Test Ride my Yamaha which aims to provide touch and feel as well as a personalized riding experience to more and more customers who aspire to own a Yamaha product and are curious to know about the new technologies and the safety features installed in Yamaha scooters. The current line-up of Yamaha BS VI model consists of scooters in the 125 cc category (Fascino, Ray ZR and Ray ZR Street Rally) with advanced safety features and technologies offered in a wide range of stylish and sporty models, and the sporty motorcycles in 150 cc (R15 Version 3.0 & MT-15 in 155 cc, FZ FI & FZS FI Version 3
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