TVS has bought Brit icon Norton Motorcycle Company
TVS Motor Company has bought the Norton Motorcycle Company. News about this acquisition had begun earlier this week and the deal was concluded today for a cost of £16 million. Norton Motorcycle Company is a British icon and was founded in 1898. The brand had a brief presence in India under the Motoroyale initiative by Kinetic. TVS' tryst with British brands also included a possible contract manufacturing deal with Triumph Motorcycles a few years ago. While that deal did not materialise, the Norton acquisition is certainly one to be proud of. The finer details of how TVS aims to develop and market the Norton brand in India and the international market are still unknown, but we expect to see the brand making a grand entry into India soon. Needless to say, the financial muscle of the Indian two-wheeler giant will fuel future development of the Norton brand and its existing, emotive portfolio, which currently comprises of the Commando, Dominator and the V4 RR.
Sudarshan Venu, joint managing director, TVS Motor Company, said, "This is a momentous time for us at TVS Motor Company. Norton is an iconic British brand celebrated across the world and presents us with an immense opportunity to scale globally. This transaction is in line with our effort to cater to the aspirations of discerning motorcycle customers. We will extend our full support for Norton to regain its full glory in the international motorcycle landscape."
Norton V4 RR
He added, "Norton will continue to retain its distinctive identity with dedicated and specific business plans. TVS Motor will work closely with customers and employees in building the success and pre-eminence of the Norton Motorcycles brand and we look forward to growing together globally in the years to come."
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