TVS and KidZania launch TVS Racing Experience Centre in Mumbai
TVS Racing and KidZania have launched a new TVS Racing Experience Centre at R-City Mall in Ghatkopar, Mumbai for kids between 5 to 16 years. The racing centre is aimed at promoting racing culture and creating a new generation of motorsport racers. For this, TVS has created various interactive learning areas and also provides knowledge sharing sessions. Notably, it has also launched new merchandise and riding gears for kids.
TVS Racing Exeperience Centre at KidZania
The new racing experience centre at KidZania intends to provide insights about the world of motorcycles, especially motorsport and its culture. TVS has created a variety of activities at its racing centre, such as an Apache RR 310 Design Studio, where one can design a motorcycle. Then, there is an Apache RR 310 Assembly arena, which offers the children a hand-on experience of assembling Apache 310's parts and panels using modern tools under the guidance of a mechanic.
On top of that, it has two racing simulators that offer experience of riding the Apache RR 310. The simulators also allow the users to lean to turn and create their profiles. Last but not least, the brand has designed a miniature race track arena for children to ride small bikes wearing helmets and riding gears.
TVS Racing New Merchandise and Riding Gears
While TVS already offers riding gears and helmets for adult riders, it has now introduced riding gears, such as jackets, gloves, and helmets for kids. These protective gears for kids are available at its new store at KidZania. Along with riding gears, the two-wheeler manufacturer has launched its new merchandise for kids, including caps, t-shirts, hoodies, and backpacks.
Speaking on the occasion, Vimal Sumbly, Head Business - Premium, TVS Motor Company, said, "We are delighted to partner with KidZania to bring a first ever motorcycle racing experience for kids in India. This partnership further fuels our commitment of promoting a safe yet thrilling racing culture for the young riders in India. Driven by the philosophy that inspiration starts young, and aspiration starts younger, we aim to offer a fun and interactive experience for children to learn and experience the joy of racing in a safe and controlled environment.
"TVS Racing has always been at the forefront of promoting two-wheeler racing in the country, and we believe this unique experience will not only create a memorable experience for children but will also inspire and cultivate passion for racing in the next generation," he added.
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