Triumph to sell used motorcycles to offer more accessible entry-level pricing in India
Triumph India, in order to make its premium range of motorcycles more accessible to its Indian audiences, will be entering in the used motorcycle segment. A scene that has caught a lot of traction but at the same time is not organized due to the lack of players. Presently, Triumph and Ducati are the only two motorcycle manufacturers who have officially ventured into the used premium motorcycle segment. Triumph Motorcycle's latest announcement came on the sidelines of the launch of the 2019 Speed Twin, wherein Shoeb Farooq, general manager for Triumph in India stated, "It is going to bring down the entry price-point for a Triumph motorcycle to say, Rs 5 lakh,"
Sheob mentioned that these used motorcycles will be refurbished in an attempt to bring it to its original condition. In addition to that, Triumph India will also be offering a company-backed warranty. Though the company has not stated but we believe the other host of services which include annual maintenance contract and road side assistance might also be offered on these used motorcycles. One would find a number of used Triumph motorcycles such as the Bonneville T100 listed on used vehicle portals priced in the range of Rs 5-6 lakh. However, there is no guarantee on the quality of checks and the repair history. We expect both of these concerns to be dealt with in a professional and more authentic manner with the manufacturer stepping in officially.
Triumph Motorcycles has sold a total of 6,000 units in its five years of operation in the country. 978 units from that were sold in FY19. The British motorcycle manufacturer imports some of its motorcycles from its manufacturing plant in Thailand in the form of CKD kits as well as completely built units. Since India has a free trade agreement (FTA) with Thailand, this arrangement has been economically viable for Triumph.
"The Modern Classic range continues to be the most loved Triumph motorcycles in India and contribute to 55% of total volume. We take pride in offering the widest range of luxury motorcycles for riders in India & We're focussed on introducing smarter, high-performance machines that will enable us to furthermore strengthen our presence in the country." commented, Shoeb Farooq, General Manager, Triumph Motorcycles India Pvt. Ltd
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