Timothy Prentice appointed as Vice President, Design at TVS Motor Company

Aditya Chatterjee Published: February 24, 2021, 05:20 PM IST

TVS Motor Company has appointed Timothy Prentice as the Vice President for design. The official statement mentions, Tim brings on board 35 years of experience in motorcycle design, project management and product development. Tim's appointment is expected to further boost TVS Motor Company's ability to stay ahead of rapid changes in design trends and maintain its competitive edge in future technology. Specialised in advanced design planning, Tim's experience in designs for high-performance electric vehicles will augment the company's EV line-up design to the next level.

Speaking on the appointment, KN Radhakrishnan Director & CEO, TVS Motor Company said, "We are delighted to have Timothy Prentice join us to oversee design solutions for future mobility. Tim has always crafted modern and inspiring designs during his career as a designer and a leader of global teams. He has been a thought leader in the areas of electric motorcycling and future mobility solutions. I am confident that Tim will greatly enhance our ability to bring our design philosophy to the next generation of vehicles. His vast experience will advance TVS Motor Company's long-standing design focus to meet the rapidly changing needs of our esteemed customers in this dynamic new era."

Priorly, Tim has worked with Mission Motors, Triumph Motorcycles, Polaris, Windecker Aircraft, BMW Motorrad, Aprilia, Honda R&D, Disney Studios and Yamaha. He is credited with designing motorcycles such as Triumph Thunderbird (2009) and Triumph Speed Triple (2011).

"I am very excited to be a part of the TVS Motor Company's design studio. Over the years, I have witnessed a dynamic shift in TVS Motor products' mobility design as they imbibe futuristic innovations while keeping customer experience at the centre of the offering. I look forward to becoming a part of this journey and work with the team to realise innovative future designs for our next generation two-wheelers." commented, Timothy Prentice.

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