Tata Motors unveils its first SUV on the ALFA architecture and has named it 'Punch'

Tata Motors is ramping ready to debut the newest addition to its expanding SUV lineup, following a spectacular unveiling as the H2X Concept at the 2020 Auto Expo. The company has given this much-anticipated SUV the name 'Punch'.

Tata Motors has officially introduced the Punch, its first SUV built on Agile Light Flexible Advanced Architecture (ALFA-ARC), designed under the Impact 2.0 design language, ahead of its national debut this Festive season. The Tata Punch is a claimed no-compromise SUV designed for next-generation customers, delivering an exhilarating blend of rugged practicality with sporty characteristics and epitomising what a characterful SUV should be. It oozes real expression of confidence and personality and is bold, youthful, modern but sturdy, compact yet practical, tough yet fun, and radiates true expression of confidence and uniqueness.

The Tata Punch has been skillfully designed to slip through congested city streets while still being a delightful car to drive over winding, rocky countryside landscapes. It provides substantial interior room, outstanding drivability, segment-leading safety, and the power-packed performance of a genuine SUV to SUV fans.

The high sitting position and aggressive SUV style, along with its ability to drive anywhere, make it an attractive choice for all SUV enthusiasts. While providing all of the expected features, Tata Punch goes above and beyond to provide customers with an impactful offering, with a never-before-seen presence, remarkable attention to detail, and flawless quality execution, all while delivering a dynamic, stylish, and fashionable urban SUV.

The Tata Punch, with its intelligent design and small footprint, is expected to be a high-impact SUV that will revolutionise this congested market. Its strong surface and sporty appearance combine to create a rugged SUV that lives up to its larger brothers. The ALFA design, with its lightweight, modular, and adaptable qualities, has the potential to grow into a variety of modern and young vehicles in a short development cycle.

Shailesh Chandra, President of the passenger vehicle business unit, Tata Motors said – "Tata Punch, as the name suggest is an energetic vehicle with a capability to go anywhere. Light on its feet and strong in its caliber, this is a vehicle which truly punches above its weight. With the perfect combination of stunning design, technology and driving dynamics, the PUNCH will come equipped with superlative features and an architecture that has proven its versatility in all forms. True to the SUV genes of all Tata Motors' products and catering to needs of customers who are looking for a compact city car with pure SUV characteristics, PUNCH will be the fourth addition to our SUV family, widening the range of options for all to choose from.

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