Tae-Jin Park will take over as CEO and MD of Kia India operations

Kenneth John Updated: October 01, 2021, 12:00 AM IST

Tae-Jin Park, Executive Director and Chief Sales & Business Strategy Officer (CSBO), will take over as Managing Director and CEO of Kia India on October 4, 2021.

The current MD and CEO of Kia India, Kookhyun Shim, was instrumental in bringing the Kia brand to India. Kia India constructed its manufacturing plant in Anantapur, Andhra Pradesh, under his guidance and began mass production of Kia automobiles in record time. Kia has achieved numerous benchmarks in a short period of time in India under his energetic leadership.

Kookhyun Shim is retiring from his service as MD and CEO of Kia India and will return back to Korea.

Tae-Jin Park will take over as his successor and be in charge of the company's growth and market expansion in the nation. He will be in charge of all India activities, including production, product strategy and development, business planning, and sales.

Tae-Jin Park has been with Kia India since January 2020. He has a vast understanding of the global economic landscape and specialises in breaking into new markets.

Prior to joining Kia India, he worked as the Head of Operations for the Middle East, Africa, and Asia at Kia Corporation's headquarters in Seoul, South Korea. Park has also worked for Kia Mexico as the Chief Sales Officer. Since 1987, he has been a part of the Kia Corporation.

Tae-Jin Park, the new Managing Director & CEO, Kia India said, "It is my honour and absolute privilege to lead India operations and take the Kia story in the country forward, building upon the strong foundation laid by Mr Shim. India is a strategic market for Kia and has potential to foster growth for the brand globally. In our short journey in India so far, we have achieved many milestones and these achievements are a testament to our commitment of bringing a revolution in the auto industry by making a difference across the entire auto ecosystem. Our ambitious targets will not only challenge us but will also help us establish India as an important sales, production and research & development hub for Kia."

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