SsangYong reveals upcoming X200 SUV in sketches, previews new design direction

Kenneth John Updated: July 28, 2021, 09:38 PM IST

The design of SsangYong Motor Company's (SMC) next-generation SUV has been revealed. The new automobile represents the brand's freshly developed design vision and philosophy, demonstrating the value and future direction of its new goods under the code name X200.

'Powered by Toughness' is SsangYong's design philosophy, emphasizing the significance of design to the company. It solidly underpins its long-standing 'Korean Can Do' ethos, which has been essential to the Korando product line across four incarnations, dating back to the first in 1983, along with themes of strength and modernism.

Future SsangYong vehicles, such as the J100 mid-size electric model and the new X200, will be created using this new design motif and will carry on the tradition of the original Korando and Musso, which are emblems of strength in Korean automotive history. Not only will the brand solidify its position as an authentic SUV brand that satisfies client requirements, but it will also utilize environmentally friendly powertrains, therefore reacting to the automotive industry's largest trend, which is altering the way we drive in the future.

Consumers on YouTube and the internet community reacted well to SsangYong's publication of the J100's outline design in June of this year. On local and international automotive websites, the J100 and derivative pick-up models received a lot of good feedback.

Lee Khang, head of the SsangYong design center."We have re-interpreted our future design vision and product philosophy by drawing heavily on our unique heritage. With the forthcoming J100 and X200 models, we have drawn a line in the sand in terms of design, and everything from this point forward will follow this new brand design direction. It is a very exciting time for SsangYong and will build on the history and heritage of its unique and distinctively authentic SUV designs to impress its customers of the future." 

Also read,

Debt-ridden Mahindra-backed Ssangyong could be bought out by US firm HAAH

Mahindra rejects new funding for Ssangyong

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