Sony and Mercedes come together to organise a 'GT6 Racing Challenge' in India

OD Newsdesk Updated: November 29, 2013, 07:12 PM IST

One of gaming's biggest names, Sony Playstation and automotive giant Mercedes-Benz have come collaborated for the 'Mercedes-Benz GT6 Racing Challenge.' This is a multi-city gaming championship on the PS3 console.

This challenge will take place pan-India across 42 exclusive PlayStation zones at retail stores like Reliance, Landmark, Croma, Jumbo and several gaming outlets like Games4U, Zinklo and Gamineazy among others. All enthusists will have a chance to participate in the on-going virtual gaming championship in their own cities until December 1, 2013. The challenge will take place in 14 prime cities which include Mumbai, New Delhi, Gurgaon, Bangalore, Ahmedabad, Kolkata, Chennai, Hyderabad, Lucknow and Pune. The players will be facing off in Gran Turismo 5, while two finalists will then compete in Gran Turismo 6 when it launches in Mumbai on December 6.

This challenge will take place pan-India across 42 exclusive PlayStation zones

"Both the brands have the right synergies and we have seen this through all our partnerships with Sony PlayStation globally. I am delighted to extend this association to the Indian market as well. The technology used in the game is the closest one can get to drive the actual car and I am confident the Mercedes-Benz GT 6 Racing Challenge will create new levels of excitement for gaming enthusiasts. I look forward to a great GT tournament," said Eberhard Kern, MD, Mercedes-Benz India.

Another sight to look out for will be game-branded Mercs doing rounds in Delhi and Mumbai

Another sight to look out for will be game-branded Mercs doing rounds in Delhi and Mumbai . Any person spotting the GT6 branded cars and inboxing it's image to Sony PlayStation India's Facebook page will stand to win a prize. The car will stop over at specific popular locations to engage audiences and also give them opportunities to win on-the-spot prizes. This contest will be promoted on radio as well as social media.

The GT6-branded SLS AMG convertible

"The partnership with Mercedes-Benz allows us to offer a combination of the virtual and real life experience of driving one's dream car. Gran Turismo 6 focuses on the high-end simulated driving experience. The GT6 branded Mercedes-Benz car is an opportunity to relive the experience in real life as well," said Atindriya Bose, head, PlayStation India.