Skoda Auto India team up with Flipkart to set-up shop on the e-commerce app
Skoda Auto India has partnered up with e-commerce store Flipkart to set up a stand-alone, high-visibility brand store on the Flipkart app.
The move focuses on improving India's automotive digital retail experience by allowing Skoda buyers to pre-book a vehicle or schedule a test drive directly through the Flipkart app.
Skoda Auto India models will get not just heightened brand visibility but also provide buyers with ease of access to experience its products thanks to Flipkart's enormous user base. Booking a test drive and purchasing a vehicle couldn't have been made easier now.
Skoda's brand concept and India's expansion objectives are combined in this new channel of experience. Skoda feels that because consumer behaviour is heavily skewed toward online product research, having an omnichannel presence is critical to their marketing strategy.
With this step, Skoda Auto India is boosting its digital strategy and looks forward to continuing to build on a seamless, audience-first approach.
Sankalp Mehrotra, VP-Monetisation, Flipkart, said, "Flipkart is a trusted name for millions of customers across the country. We have consistently built solutions and services that elevate experience for our consumers and brands alike. The Flipkart-koda Auto brand store provides a rich visual experience and access to 400 million Flipkart users from the largest metros to the smallest towns."
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