Royal Enfield adds local assembly facility outside India in Argentina

Aditya Chatterjee Updated: September 10, 2020, 01:21 PM IST

Chennai based Royal Enfield has set up a new local assembly facility outside India in Argentina. The local assembly of Royal Enfield motorcycles is being done in association with Grupo Simpa, RE's local distributor in the country since 2018. This is the first time that Royal Enfield has added a new facility outside its Chennai plant. The local assembly unit in Argentina will be based at Grupo Simpa's facility located in Campana, Buenos Aires. As a part of the initial phase, three motorcycles will be assembled at this plant - the Royal Enfield Himalayan, the Interceptor 650 and the Continental GT 650, from this month onward.

Royal Enfield's local assembly begins in Argentina in the presence of Alberto Fernandez, President of ArgentinaRoyal Enfield's local assembly begins in Argentina in the presence of Alberto Fernandez, President of Argentina

Speaking about the announcement, Vinod K Dasari, CEO, Royal Enfield, said, "Royal Enfield has been working steadily to grow and expand the middleweight motorcycling segment globally and also to increase our footprint in important global markets. Over the last couple of years, we have grown our international presence significantly and now have wide retail presence across 60 countries. With a strategic view to cater to growing demand and to gain significant market advantage, we have been pursuing our plans to set up local assembly units across specific markets in the Asia Pacific region and across South America. In the first of these, we are very happy to announce the first CKD assembly plant in Argentina.'

Commenting specifically about the focus on Argentina as a market, Vinod K Dasari also said, "Argentina and other South American countries have been an important market for Royal Enfield. Ever since we commenced sales since 2018 in Argentina, we have received a resounding response to our motorcycles from consumers. The local terrain and topography create the perfect canvas for riding our motorcycles, especially the Himalayan. The initial success of the 650 Twin motorcycles has also been very encouraging. We are deeply committed to focusing on becoming a part of the fabric of the country's rich motorcycling culture. Our decision to start assembling our motorcycles in Argentina is testament to our long term commitment and increasing confidence in the market."

The company mentions, Brazil, Argentina and Colombia are among the three most important markets for Royal Enfield in Latin America. Royal Enfield has established its presence in more than 60 countries worldwide, through 660 dealerships and 82 exclusive brand stores in nodal cities such as Milwaukee, London, Paris, Madrid, Barcelona, Melbourne, Sao Paulo, Bogota, Medellin, Mexico City, Buenos Aires, Dubai, Bangkok, Jakarta, Manila and Ho Chi Minh City.

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