Maruti Suzuki WagonR celebrates two decades of iconic journey
The iconic Maruti Suzuki WagonR, trusted by over 24 lakh
families, has completed two decades since its launch in 1999. Consistently featured amongst
India's 10 top selling cars in the last 20 years, WagonR has successfully created benchmarks
in the journey. Liked for its bold design, high seating, enhanced space and high utility, WagonR
has been a repeat buy for over 25 per cent of its customers.
Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India
Limited said, "We are delighted as we celebrate incredible and successful journey of two
decades of WagonR. Creating a strong legacy of performance
and utility, WagonR has kept pace with the changing times, in line with the needs and
aspirations of customers. With one out of four customers of WagonR coming back for a
repurchase, it reflects the strong brand appeal and customer affinity for the brand. We have
not witnessed such customer loyalty for any of our other models. We thank our customers for
their trust towards Wagon R, to make it a huge success."
He added, "With the new 1.2 litre engine, WagonR has been made more powerful, spacious
and stylish, appealing to newer and younger customers. Further, its acceptability is evident
with the New WagonR crossing the sales milestone of 1 lakh within 7 months of its launch."
True to its brand image of constantly adapting to new technologies, the BS6 variants of
WagonR were introduced months before the stipulated timeline.
DISCLAIMER: This information is published as per the press release sent to us. It has not been verified or ratified by OVERDRIVE.
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