Mahindra All-New Thar crosses 50,000 bookings
Mahindra & Mahindra Ltd. (M&M), part of the USD 19.4 billion Mahindra Group, today announced that its recently launched All-New Thar has crossed 50,000 bookings, within just 6 months of its launch.
With its unmissable design, breath-taking performance, legendary off-road capability, everyday-comfort, technology and world-class safety, the All-New Thar continues to attract not only die-hard Thar enthusiasts, but urban lifestyle-seekers as well. This has opened-up an entirely new set of customers for this iconic 4X4 SUV.
Commenting on the booking milestone, Veejay Nakra, Chief Executive Officer, Automotive Division, Mahindra & Mahindra Ltd. said, "We are overwhelmed with this unprecedented response that the All-New Thar has garnered; it has, infact, surpassed all our expectations. The wait for the All-New Thar has been longer than expected and we sincerely appreciate our customers' patience and unwavering confidence in us while we are working with our suppliers to ramp up production in these challenging times."
The company has fast-tracked the process of increasing production capacity both at its Nasik facility and at the supplier-end to meet the demand for the All-New Thar and reduce the waiting period for customers.
DISCLAIMER: This information is published as per the press release sent to us. It has not been verified or ratified by OVERDRIVE.
Starts Rs 9.8 Lakhs
- Near-production Skoda Slavia spied ahead of early 2022 launch
- Comparison review: Jeep Compass vs Citroen C5 Aircross
- 2021 Toyota Innova Crysta Limited Edition launched with added tech features, prices unchanged
- Top 10 best selling cars in India 2021 - Maruti Suzuki and Hyundai dominate
- Do you save or lose money on owning an EV in India?