Hyundai Motor Shares Vision for Self-Driving IONIQ 5-based Robotaxi Through New Global Campaign
Hyundai Motor Company today launched a global manifesto campaign called 'Innovation Begins, from Very Human Things' to share its vision for self-driving robotaxis. Motional, the global leader in driverless technology, will work in partnership with ride-hailing services to deploy the Level 4 autonomous vehicles across major U.S. cities starting in 2023.
The all-electric IONIQ 5-based robotaxi (here after referred to as IONIQ 5 robotaxi), which was first unveiled at 2021 IAA Mobility to much acclaim, is an SAE Level 4 autonomous vehicle that can safely operate without a driver. To make the robotaxi a reality, Hyundai partnered with Motional, to equip the award-winning IONIQ 5 with an array of hardware and software to provide safe and secure driverless operation.
Hyundai's vision for the technology and customer experience resonates with the assertion that the IONIQ 5 robotaxi is "a mobility solution with humanity inside - not just without a human driver."
In line with Hyundai's brand vision of 'Progress for Humanity,' the company's aim for the robotaxi is to go fully autonomous while retaining a humanistic touch. This narrative is depicted through two videos of the recently launched campaign.
The two campaign videos emphasize the humanistic qualities of robotaxis, showing how they adopt safe driving behaviors and care for passengers. The first episode emphasizes the robotaxi's actions resembling those of a careful, considerate driver and the second episode focuses on the robotaxi taking care of passengers from teenagers to disabled and elderly.
Hyundai and Motional plan to begin transporting public passengers in the IONIQ 5 robotaxi in 2023, starting in Las Vegas and then expanding to major cities in the U.S. and globally.
Starting with this global manifesto campaign, Hyundai looks forward to providing the public more opportunities to experience Level 4 autonomous vehicles.
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