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BS-VI Benelli Imperiale 400 Launched. Prices start from Rs. 1.99 Lakhs (Ex-showroom)

Updated: July 17, 2020, 12:21 PM IST

The Italian superbike manufacturer Benelli and Adishwar Auto Ride India – Mahavir Group, have launched the BS-VI Imperiale 400, in the Indian market. The Benelli Imperiale 400 is available in three colour options: Silver, Red and Black.

Bookings for the BS-VI Benelli Imperiale 400 are open and customers can book the retro cruiser for Rs. 6,000, by visiting or by visiting the nearest Benelli India Dealership. Deliveries of the BS-VI Imperiale 400 will begin from the 1st week of August 2020 onwards.

Commenting on the launch of the Benelli Imperiale 400, Mr. Vikas Jhabakh, Managing Director, Benelli India, said, "We are delighted to introduce the BS-VI Benelli Imperiale 400. The premium retro cruiser became popular since the day it was launched and is a favourite amongst many classic motorcycling fanatics. With the transition to BS-VI norms, we are confident about strengthening the Imperiale brand further, establishing Benelli's identity in the entry level classic motorcycling segment."

The Imperiale 400 strongly recalls the Pesaro based brand's heritage and is a reinterpretation of the historic model of the Benelli-MotoBi range of the 1950s.

The Imperiale 400 gets an all new SOHC, single-cylinder, four-stroke, air-cooled BS-VI engine with electronic fuel injection. The maximum power produced is 21PS @ 6000rpm, with a torque output of 29Nm @ 3500rpm.

Benelli India is offering the Imperiale 400 with a host of after-sales service benefits, which include:
1. Access to an exclusive Riding Community – Imperiale Raiders

2. Best-In-Class '3-Year Unlimited Kilometre Warranty as Standard'*.

3. Complimentary service for the first 2-years covering 5 Periodic Maintenance Services.

4. Service cost of just Rs. 8,936 + tax*, inclusive of labour for the 5 Periodic Maintenance Services.

5. AMC cost of just Rs. 1,500 + tax* for 3rd year Periodic Maintenance Services.

6. Pick and Drop service.

7. 24/7 Road Side Assistance.

Benelli is also planning to kickstart rides for the Imperiale Raiders community once COVID-19 conditions stabilize. Under this community, the Imperiale owners are offered an ultimate riding experience, with the pride of owning an Imperiale.

Breakfast Rides, Day Rides, Zonal Rides and National Rides will be conducted covering adventurous locations across India, to meet the expectations of even the most demanding riders.

DISCLAIMER: This information is published as per the press release sent to us. It has not been verified or ratified by OVERDRIVE.
Price (Ex-Delhi)
Starts Rs 1,99,000
Max Power(ps)
Max Torque(Nm)
35.39 Kmpl

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