120 units sold in under 120 seconds: Royal Enfield's Anniversary Edition 650 Twin Motorcycles sold in record time

Published: December 07, 2021, 09:52 AM IST

Royal Enfield, the global leader in mid-size motorcycle segment (250-750 cc) sold 120 units of its limited edition anniversary edition Twins motorcycles in under 2 minutes, today. A  collector's  edition,  launched  in  celebration  of  Royal  Enfield's  rich  and  storied  legacy,  the  60 Interceptor INT 650's and 60 Continental GT 650's garnered an overwhelming response from motorcycling enthusiasts across the country.

A total of 120 anniversary edition motorcycles- 60 each of the Interceptor INT 650 and Continental GT 650- were available for customers on a first-come-first-serve basis. The sale opened at 7:00 PM IST on December 06th, and all the bikes were sold within the record time on www.royalenfield.com/120thedition. The entire package included the anniversary edition motorcycles along with a special blacked out Royal Enfield Genuine Motorcycling Accessories kits as well as an extended warranty for the 4th and 5th year over and above the 3 year OEM warranty. The limited edition motorcycles will also be available for customers to buy in South-East Asia, Americas and European markets soon.

About the Royal Enfield 650 Twin Motorcycles
Launched in September 2018, the 650 Twins have been extremely well received by motorcycle enthusiasts in India and across the globe. The Interceptor 650 - a quintessential roadster, won several awards globally, including the prestigious Indian Motorcycle of the Year 2018 and has continued to dominate the upper end (500cc and above) of the mid-sized motorcycling segment in India. In the International markets as well, the Interceptor INT 650 has been extremely well received and has won several coveted honors including MCN's (UK) Best Retro Motorcycle of the Year 2019 and 2020, becoming the only Indian brand to win the accolade twice in a row. It has also been the highest selling naked style motorcycle for calendar year 2020 in the UK (as per MCIA data from January 2020 - to December 2020) dominating the mid-sized segment for over a year and propelling Royal Enfield to become one of the fastest growing motorcycle brands in the country. The 650 Twins contribute significantly to Royal Enfield's volumes in the Americas and the APAC region.


DISCLAIMER: This information is published as per the press release sent to us. It has not been verified or ratified by OVERDRIVE.
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