Mini releases teaser leading to 2014 Cooper launch

OD Newsdesk Updated: November 13, 2013, 01:28 PM IST

Mini is all set to launch to launch the new Cooper on November 18 in London. Mini has now released a new teaser video that gives up a further glimpse into the upcoming hatch.

The new car takes from Mini's futuristic concept VisionThe new car takes from Mini's futuristic concept Vision

The launch has been planned on a massive scale. The car will be unveiled at the same time at separate locations like Mini's Oxford plant, London, Shanghai, Los Angeles and Tokyo, similar to what BMW did with the i3. The 2014 Mini will be the third generation of the iconic small car. The date of the launch is also the 107th birth anniversary of Sir Alec Issigonis, the designer of the first Mini.

The new car takes from Mini's futuristic concept Vision, that it had revealed in Munich back in July. The 36 second teaser video does a good job of drumming up the thrill by calling the vehicle 'the best remake ever'. It gives glimpses of the LED headlamps, rounding tail lights and the dual exhausts. Mini has smartly, also used the classic 'Italian Job' music to go with the video. The 1969 film can be considered the original 'Mini Cooper movie'. The safety that the new car will get, have already been spoken of by Mini.

The 2014 Cooper will first get the new developed 1.5-litre three cylinder engine that delivers 134PS of power and 220Nm of peak torque and a 2.0-litre four cylinder that delivers 189PS and 280Nm. Both engines have an overboost function that increases peak torque by 10-20Nm. Both engines' performance and efficiency benefit from the Mini TwinPower turbo technology. The petrol engines also boast of turbocharging, direct fuel injection, variable camshaft control on the intake and outlet sides and, in the more potent versions, fully variable valve control. The bigger engine will make it to the Cooper S. Although unconfirmed, a high-performance John Cooper Works model could also be available in due time.

 Both engines' performance and efficiency benefit from the Mini TwinPower turbo technologyBoth engines' performance and efficiency benefit from the Mini TwinPower turbo technology

The new chassis technology includes electronically adjustable dampers that can be switched from sport to comfort, tweaked power steering, revised braking system, improved passive safety and lightweight construction. The safety and assist systems include newer technology like the head-up display, collision and pedestrian warning with city braking function and park assist.

Mini hopes to start sales by the first quarter of 2014.

Price (Ex-Delhi)
Starts Rs 38 Lakhs
Max Power(ps)
Max Torque(Nm)
15.81 Kmpl

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