Maruti Suzuki sells over 70 lakh cars through Arena channel

Gajanan Kashikar Published: August 31, 2023, 12:26 PM IST

Maruti Suzuki India Limited has announced the sales of over 70 lakh vehicles through its Arena dealerships. With the introduction of its first showroom in 2017, the Arena range now celebrates six years of its presence in India. Over the last few years, Maruti's Arena dealership network has grown to 2,853 touchpoints across 2,392 cities. Notably, the Arena dealership offers nine Maruti Suzuki vehicles, such as the Alto K10, S-Presso, WagonR, Celerio, Swift, Dzire, Ertiga, Brezza, and Eeco.

Maruti Suzuki Arena Celebrates sixth anniversary

According to the manufacturer, Maruti Suzuki Arena accounted for over 29 per cent market share in fiscal year 2023-24 until July 2023. In fact, the entire Arena line-up has contributed to 68 per cent of the total Maruti Suzuki sales in India.

On the occasion of its sixth anniversary, Maruti Suzuki Arena has announced a launch of a new campaign, called 'Find Your Match'. The carmaker has created the campaign "to nurture the thought that customers find not just their cars, but also form relationships with Maruti Suzuki Arena".

Maruti Suzuki ArenaVerse

Maruti Suzuki Arena also offers ArenaVerse – a metaverse platform for its customers to have an interactive virtual experience. For this, the brand has connected over 700 showrooms via Virtual Reality (VR) to the metaverse. With this, customers can digitally communicate with sales representatives and configure their choice of Maruti Suzuki cars.

Commenting on the occasion, Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, said, "Driven by the idea of offering tailor-made experiences, the Arena channel has been able to touch the lives of over 7.05 million customers, in just six years. This is a true testament of the customer's trust and confidence in the channel, encouraging us to meet and exceed their expectations. With 2,853 modern and trendy outlets, offering warm and personalised experiences for its young and dynamic customers. The Arena channel boasts of an unmatched, seamless and connected car buying experience. In its effort to fulfil ever-evolving customer needs and offer them experiences at par with global benchmarks, the Arena channel has emerged as the definitive choice for Indian car buyers."

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