Mahindra's Toyota Innova Crysta rival, U321 MPV to get its official name on July 31
Mahindra will be officially announcing the name of its upcoming MPV that has being developed under the project name U321 tomorrow. Looking at some of the latest spied images of the test vehicles, it can be easily concluded that Mahindra is planning to launch the U321 MPV in this festive season in India.
The exterior of the car has been developed at Mahindra's North American Technical Centre in the US
The exterior of the car has been developed at Mahindra's North American Technical Centre in the US. The Mahindra U321's front features a black mesh grille with the chrome claw motifs that are becoming a Mahindra design staple. The projector headlamps are enclosed in a blacked out housing with the LED DRLs being integrated into the fog lamps in the front bumper. The overall design language of the car is quite similar to that of the XUV500 and KUV100 and is a mix of soft curves with a sharp character line running along the door handles on the side. The MPV is expected to be powered by Mahindra's new 1.6-litre diesel engine which should produce around 128PS and 305 Nm. A petrol engine might also be made available later in the car's production run. The MPV will share its monocoque construction with the XUV500 and KUV100.
The MPV will share its monocoque construction with the XUV500 and KUV100.
The interiors are expected to be feature loaded in a similar fashion to the XUV. It will be available in a 7-seater and 8-seater layout. Its dual-tone interior is expected to be equipped with a touchscreen infotainment system, automatic climate control, piano black panelling and a new steering wheel. The U231-codenamed MPV will be positioned as a value alternative to the Toyota Innova Crysta and be priced above the Maruti Suzuki Ertiga.
Once it is launched by the end of the year, Mahindra will be hoping to cash in on the success of the Innova Crysta with its new MPV. By positioning it as a value-alternative, Mahindra will expect this car can take some sales away from the segment leader. The Indian automobile manufacturer will be making an investment of Rs 1,500 crore in the Nashik and the Igatpuri plants. The Nashik plant of Mahindra presently manufactures the Thar, Scorpio, Verito, Bolero, Xylo and the NuvoSport. If the U321 MPV is indeed a replacement of the Xylo, the company will use the same production line as that of the Xylo. The fresh investment that Mahindra has made will be used in further developing the manufacturing facility in Nashik while the Igatpuri plant will be used for manufacturing and supply of engines. Both these projects have been tagged as an ultra-mega project by the Maharashtra Government.
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