Mahindra unveils new logo, set to debut on XUV700

Mahindra and Mahindra has unveiled its new logo that will feature on its SUV offerings going forward. The firm calls this the Twin Peaks logo and will debut this on the upcoming Mahindra XUV700. The logo will then trickle down to the rest of the range and will be incorporated into 1,300 touchpoints across 823 cities by 2022. The earlier logo will continue on Mahindra's commercial vehicles and farm equipment offerings.

Mahindra Twin Peaks logo

Mahindra says the two peaks signify the toughness the brand is associated with, while the soft edges denote smoothness and sophistication. This has been done to match the brand's repositioning as a high-end SUV maker. The new logo will also translate into passenger vehicle Mahindra Automotive dealerships moving to a completely new design and charcoal colour palette with grey and red to be used as accents.

2021 Mahindra XUV700 engines, gearbox

This Mahindra XUV700 will be based on a new monocoque W601 architecture, which was also to be the base for a Ford SUV too until the deal fell through. The SUV is expected to get uprated versions of the engines that recently debuted on the Mahindra Thar. This means the 2.0-litre Stallion turbo-petrol with approximately 190PS and around 350 Nm and the 2.2-litre mHawk diesel with close to 190PS and over 400 Nm torque. Both engines should pair with a six-speed manual and a six-speed torque-converter auto. Mahindra has also confirmed the addition of an optional AWD system with the XUV700.

2021 Mahindra XUV700 interior, features

Following the exterior design leak, Mahindra has released quite a few more details about the Mahindra XUV700's interiors, including a fairly clear glimpse of the dashboard. The highlight here is the twin-screen layout quite reminiscent of a modern Mercedes. The driver gets a fully digital instrument cluster with the touchscreen unit running a new UI that Mahindra terms AdrenoX. This system integrated Alexa-based voice commands, a Sony 3D sound system and creatively named drive modes for the diesel-engined version. Already known are other features like the segment-largest panoramic sunroof, driver fatigue alert system, an air filter and personalised safety messages. Also revealed is the general layout of the dash which shows a wide central tunnel and a modern layered dashboard with what looks like significant patches of soft-touch materials and a new steering wheel design. Unlike earlier the layout seems quite conventional with straightforward climate controls below the low-set horizontal central airvents.

2021 Mahindra XUV700 expected launch date, price

The Mahindra XUV700 will compete with the likes of the Tata Safari, MG Hector and the Hyundai Alcazar. The new SUV will be manufactured at Mahindra's Chakan facility. The XUV700 should be priced between Rs 15 to 23 lakh, ex-showroom.

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