Mahindra Two Wheelers sets foot in Guatemala and Nicaragua
Mahindra Two Wheelers has officially made a foray into Latin America with its two-wheeler line-up of Duro DZ, Pantero and Centuro. The company, withing months of setting up assembly units in Sri Lanka and Bangladesh, has set up a local assembly facility and 3S facility in Guatemala and Nicaragua.
While the Duro DZ is a 125cc scooter, the Pantero and Centuro are bikes targeted at the commuter class. They get Mahindra's MCi-5 (Micro Chip ignited-5 curve) engine that claims to "respond smartly to the need for power and fuel economy." The Centuro is the most feature-rich motorcycle in its segment and boasts of bookings of more than 30,000 within two months of its launch. Infact the company is also looking to roll out a disc-brake equipped Centuro in the near future.
Two-wheeler companies are always on the lookout to make a mark in various developing markets. Like India and Africa, Latin America is also seen as a developing market.
Mahindra Two Wheelers, a part of the $16.5 billion Mahindra Group, now has its operations spread out in 11 markets spread across South Asia, Africa, Middle East and Latin America. Other than the obvious network of dealers, Mahindra is setting up key infrastructure like sales, service and spares set up and SKD assembly facilities in all these places.
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