Mahindra launches QWIK service programme in India
Mahindra seems to be focusing hard on providing a top-notch ownership experience to its customers. After the launch of the 'zero defect' XUV500, it has now added a new service initiative to its portfolio, Mahindra QWIK. Under this initiative, Mahindra vehicle owners will get their vehicles serviced in 90 minutes flat. This will also enable Mahindra to reduce waiting time at service centers. Chennai gets the first QWIK facility.
Under QWIK, Mahindra will have new facilities consisting of a compact workshop of one or two bays. These locations will be headed by a team of trained technicians and service advisors to deliver the best possible service in the least amount of time and thereby improve productivity and efficiency. To avoid any kind of confusion and offer effective service experience to owners, Mahindra has shortlisted the nature of 'wait while we service' jobs that these service outlets will handle.
Mahindra QWIK service outlet
Customers will be able to access waiting lounges which are Wi-Fi enabled and air conditioned, while watching their vehicles being serviced. Mahindra claims an assured delivery time of 90 minutes or less depending on the nature of work. To ensure precision and stay true to the commitment of giving vehicles duly serviced back to the customers, countdown timer clocks have been installed in each bay. Once the vehicle is taken in for service, the timer starts in reverse fashion.
The QWIK initiative joins Mahindra's recently launched initiatives like the You Tube DIY channel; 'With You Hamesha', XUV500 and Quanto mobile apps. Mahindra has also said that the QWIK service outlets are strategically located, and will also allow customers to book their service via the mobile apps. The 'With You Hamesha' app also allows options like pre-opening of repair orders, work scheduling, parts pre-pulling, etc.
More launches of these service outlets are scheduled by Mahindra in prominent cities during the course of the financial year. Mahindra definitely is not the first to come out with such an outlet. Ford, Maruti and Toyota have their own versions of speedy service techniques.
