Mahindra Finance unveil new logo for 'Quiklyz', its leasing and subscription business

Kenneth John Published: October 21, 2021, 02:08 PM IST

The Mahindra Group's Mahindra & Mahindra Financial Services Limited (MMFSL/Mahindra Finance) revealed the brand logo for 'Quiklyz,' its leasing and subscription company, today.

Last month, the business unveiled the brand name 'Quiklyz,' which represents a shift in consumer and corporate mobility, particularly among millennials.

The emblem in the logo is Q for Quiklyz, bringing the brand name to the forefront thereby increasing brand recall. The 'Q' has been given spokes, giving it the appearance of a steering wheel, which denotes the category. The logo depicts the customer in the driver's seat, offering them the ability to choose their own road to a new experience.

All of the following characteristics are reflected in the brand identity. The wordmark is written in lowercase to give off a relaxed and friendly attitude, inviting and encouraging everyone to explore the product like they've never done before.

The distinguishing hue is a soothing yet bright blue with a gradient that indicates energy and adaptability, in keeping with the relevant, adaptable, agile, and responsive offering. Blue is also a global hue representing trust and stability, both of which Quiklyz consumers have grown to anticipate. The term 'Quiklyz' connotes an idealistic mentality of providing consumers with a hassle-free automobile experience. The goal of 'Quiklyz' is to create a fast-moving model with excellent asset quality. This also serves as a springboard for the company to introduce comparable items in semi-urban and rural markets in the future.

Speaking on the release of the logo of Quiklyz, Turra Mohammed, SVP & Head, Leasing & Subscription, Mahindra Finance mentioned, "Quiklyz as an offering has been conceived keeping in mind the millennial mindset consumer and new-age corporates who prefers experiences over the hassles of ownership. As a brand, it is reflective of the changing consumer belief - that new is better and simple is smart. Being a digital-born brand, convenience, agility and responsiveness are embedded into its DNA".

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