Mahindra Centuro breaks in to top ten selling motorcycles in India

Team OD Updated: December 10, 2013, 02:46 PM IST

Mahindra has very proudly announced that their Centuro motorcycle has broken into the top ten selling motorcycles in the country. What makes this feat quite impressive is that the bike has only been on sale for five months. The entry level commuter market is a notoriously difficult one to break into in India with some very established products that have ruled the roost for ages.

Mahindra knew that it would be a hard task to take on the mileage machines at their own game which is why they approached the Centuro with a different angle. While the bike is accomplished in the ride/handling and economy departments Mahindra has showered it with innovations that none of its competitors have. The company has received great feedback for its features like follow me home lamps, flip key, distance to empty feature and engine immobilizer. The anti-theft immobilizer is a first in this segment and is one of the bigger selling points of the machine.

2013 Mahindra CenturoMahindra

Mahindra has put significant R&D efforts into this machine and it boasts four international patents for the immobilizer tech, the fuel gauge system and the distance to empty system which is a world first on a carbureted machine. The last patent is for a start-stop fuel saving system that will be incorporated in the machine in a few months. These systems will also be seen on Mahindra's future offerings.

Production of the Centuro has almost tripled in this period with numbers going from 400 machines a day to about 1200. Despite this the waiting period on the bike hovers at about three to four weeks. The company aims at ramping up production to about 2000 units a day in three to four weeks. Given the current market boom for scooters the company claims they are working on their scooter range and we expect they might have a new offering on display at the 2014 Auto Expo.

Read our Mahindra Centuro first ride here and comparo with Dream Neo here

Price (Ex-Delhi)
Starts Rs 48,935
Max Power(ps)
Max Torque(Nm)
85.00 Kmpl

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