Mahindra and Mahindra launches new DigiSENSE vehicle tracking system

Mahindra and Mahindra has launched a new cloud based vehicle tracking system called DigiSENSE . The company calls it digitally enabled sensing and says that it is the first company to integrate its product lineup onto a cloud based technology platform.

The system allows fleet owners and customers to monitor the trucks, payload, the route taken, the number of stops on a real time basis. This brings in a new dimension in transparency for truck and commercial vehicle owners.They can also plan a route, keep a check on the hours of operation and track deliveries via the DigiSENSE system. Additionally, there is a Geo-fencing feature that ensures that the truck driver does not veer off course. Geo-fencing sets a virtual perimeter, keeping the movement of goods in check.

The drivers can also use DigiSENSE to track vehicle performance and get assistance in case of a breakdown. DigiSENSE  also features vehicle diagnostics  that helps drivers and technicians monitor various vehicle parameters.

DigiSENSE will be available as a subscription based service at an affordable price.  For now, the system will be available in the Jeeto and Imperio LCVs, Mahindra Blazo and Earthmaster trucks and the Arjun Novo tractor. The company will be provide the system in its other commercial vehicles later on.

Speaking at the launch of DigiSENSE Pawan Goenka, executive director, Mahindra & Mahindra said, "Digitization is emerging as a key differentiator for business transformation and connected vehicle technology is one such manifestation. At Mahindra we regularly challenge conventional thinking and create disruptions and the launch of DiGiSENSE 1.0 is one such effort to adopt technology to develop new ecosystems. It is the first of its kind technology platform which is multi application and multi product enabled. From providing real time data, to tracking performance and productivity of the vehicles, DiGiSENSE will enable customers to control their businesses."

While DigiSENSE will cater to Mahindra's entire CV line-up, customers can customise its features to suit the type of vehicle that they own. The system's software will be updated, just like in a mobile phone, as a when a new upgrade is released. This will be done via the cloud, thus eliminating the need for customers to visit a showroom for the same purpose.

Such systems are a big boon for emerging as well as established players in the goods transport space in the country. The ability to monitor a vehicle will help owners keep costs in check too, which in turn benefits the profitability of their business.