Indian two-wheeler major Bajaj Auto has joined forces with premium motorcycle brand Triumph to form an royalty based alliance wherein both the brands plan to retain their intellectual property rights. A non equities JV was announced two years ago, however the formal alliance announcement takes place today. It is being said that the first prototype motorcycle to come out of the alliance is already in the testing phase, with an expected launch in 2022. Stay tuned as we bring LIVE updates from the event in Pune, India.
An all-new range of sub Rs. 2 lakh motorcycles are being developed by the Triumph Motorcycles and Bajaj Auto. Will be available in 2022
The partnership will also work on combined distribution network wherein Bajaj Auto will distribute Triumph Motorcycles across India.
New engine platform developed by partnership will be used for a range of Triumph motorcycles. Will also benefit Bajaj
Mid-capacity motorcycles will be made and sold in India and abroad by the alliance, says Paul Stroud -
Triumph UK. Here are some of the details of the partnership.
Paul Stroud, CMO, talking about the legacy of Triumph India brand and the market presence across the world.
Triumph India and Bajaj to make a formal announcement today on their alliance. Stay tuned for all the updates.
The first product from the alliance is expected to be launched in 2022
A non equity partnership was announced in 2017
We are attending the formal announcement of Bajaj Triumph today in India