Joe King replaces Michael Perschke as Audi India head
After leading Audi India to become the country's leading luxury car brand, Michael Perschke has been replaced by Joe King, who will formally take over as the head of the German carmaker's Indian wing on September 1.
Perschke, who moved to Audi India in July 2010, is moving back to the headquarters. Perschke will move as head of network strategy and business management, international level at Audi AG, the company said in a statement.
Audi India Managing Director Michael Perschke with racer Aditya Patel launched updated AudiRS5
During his successful Indian stint, the Audi brand improved its position from 3,003 cars in 2010 to 9,003 cars in 2012, beating rivals BMW and Mercedes Benz to emerge as the number one luxury car brand in the country for 2012-2013.
Joe King is the new head of Audi India
His replacement King played an integral role in the management team of Audi Australia Pty Ltd, the company said.
"As general manager and dealer principal of Audi Australia's wholly-owned retail subsidiary, Audi Centre Sydney, Joe King was responsible, over the last four years, for the management, development and direction of the dealership operations," the statement added.
Educated at the University of Melbourne, King has over 23 years of automotive experience to the role, having commenced his career with Toyota in 1990. From 1996 until 2009, Joe King held various roles with BMW group Australia, including managing director of BMW Sydney and general manager of sales. He also held the position of general manager of sales at BMW Melbourne, along with the role of finance and insurance manager.
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